Her name has not been too long known in Indonesian fashion scene, but the works of young designers has reached abroad. Departing from parents carry on the business of fashion in Muslim clothes, Dian Pelangi successfully established her career as one of the leading fashion designers pride of the country.
Her journey to success was not without hindrance. The woman, whose real name is Dian Revelation was underestimated because it is ‘only’ big name brand to piggyback on her parents, founded 20 years ago. Plus a very young age when given the responsibility of managing the company, often making Dian underestimated.
Indeed many say, ah, Dian Rainbow mah dong terusin easy living. Nerusin But for me it was tricky. Easy as it was already there, but it’s hard because, it could not continue the effort was great, that was the way? Because it cans the risks so backward or forward its opposite added. But Alhamdulillah now people can see what it looks like Dian Pelangi, “the story of Dian, when talking with media some time ago at FX Center.
As long as parents manage the business since 2008, ranging from design to marketing, these designers ESMOD graduates admitted to not having a lot of problems. That’s because she’s quite familiar with the effort her parents since childhood. In addition, the 21-year-old woman had been like the world of fashion since childhood. If there are obstacles, it comes from the people who doubted his ability but over time, Dian managed to convince them that she is to be reckoned with in the fashion scene in the country.
Luckily not too many obstacles Palingan constraints coming from people who like to underestimate me.” It really was a child? ‘At the time I was 18 years old, so like underestimate first, “said the author of the book” Hijab Street Style ‘is.
Got confused and fell, Dian managed to get up and dismissed the negative perception many people with a demonstrated ability as well as her work. Dian has now succeeded in developing secondary labels for different market segments. In addition to the brand Dian Pelangi first line, there is also weaving the Rainbow, Rainbow Batik, and DP by Dian Dian Bride.
Marketing had been scattered in various provinces in Indonesia. Dian Pelangi now has 11 branches boutique in Jakarta, Palembang, Medan, Aceh, Bandung, Pekalongan, Surabaya, Makassar and franchise abroad, Malaysia. The collection is also marketed to consumers in the Middle East and Europe.
Although she managed to bring her parents so larger businesses, Dian admitted what is currently achieved practically success. According to him, there are still many things to learn that she and her business career moving forward. That is expressed Dian when asked what the key to success over the years.
Actually, do not call it a success; I’m still learning how the hell I do? But I’m feeling, maybe we do have to think about what is directed by the parents. Try listening to parents actually prefer that we do not work like this. Example, we are working aloft, not much money but parents blessing just the same lies, “said the youngest member of the Association of Indonesian Fashion Designers Entrepreneurs this.
In addition, to be successful, one must be brave and produce something different and has its own characteristics. While our work is similar or the same as everyone else, people will not see and careers we would walk in place.